Whiskies Of The World 2025 Predictions. More luxury rums, more tequila, and rarer expressions of scotch whisky are on the menu for 2025. ‘premiumisation’ might be the most used.

From rising costs and oversupply to fluctuating demand, both american and scotch whiskey sectors are navigating challenging. With the macallan unveiling the world’s oldest whisky in september (84‐years‐old), william grant & sons launching its wildmoor. ‘premiumisation’ might be the most used.












As We Entered 2025, Whiskey Brands Must Manage An Evolving Marketplace:
Balancing the lure of premiumization with rising economic pressures. ‘premiumisation’ might be the most used. With the macallan unveiling the world’s oldest whisky in september (84‐years‐old), william grant & sons launching its wildmoor.
More Luxury Rums, More Tequila, And Rarer Expressions Of Scotch Whisky Are On The Menu For 2025.
As we approach 2025, the whisky market’s evolution is an exciting opportunity for those who understand its complexities. From rising costs and oversupply to fluctuating demand, both american and scotch whiskey sectors are navigating challenging. Whiskey sales are expected to surge from usd 118.5 billion in 2025 to usd 345.7 billion by 2035, growing at a cagr of 11.3%.